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TRUE or FALSE
Keeping track of where my business comes from is important.
Read the answer
Your web site only needs to be an online brochure.
Read the answer
Your home page is the most important page on your web site.
Read the answer
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Your company web site should be a good source of new customers and
leads to grow your business. It is a salesperson that works 24 hours
a day 7 days a week without breaks and no salary. So remember your
web site is a part of your overall marketing plan.
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Increase your sales
Your web site is part of your overall business marketing plan or should be.
If your web site is not helping to sell your product or service then it
should be updated. Does your web site do a great job of describing your
products and their benefits?
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Increase the visibility of your business
Even a small business can look like a big business with a great looking web
site that promotes their products. Take some time to check out your
visibility on the search engines. If you don't show up very well you
should consider investing some time and effort into updating your web site
to make it more search engine friendly.
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Additional advertising for your business
Your web site can be an effective and targeted advertising for your
business. In today global market place your customers can come from
anywhere. Web sites are fast replacing the Yellow Pages ads of days
gone by. Now days most people will go to Google or Yahoo to search
for product or service in their area, before they try to find and use
the Yellow Pages.
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Collect contact information for newsletters & sales leads
Are you getting lots of visitors to your web site but only a few
calls? Do you collect any information from visitors to your web site?
If you have anything of interest for your web site visitors & customers
you should be building a database of information. This information
can be used to send out newsletters, advertisements and coupons to
your customers and potential customers. If you offer to give people
something most of the time they will give you contact information so
that you can keep your business name in their mind.
I look forward to providing you with information and ideas that will allow you to improve your
web site so that it can help improve your business. Remember when you talk with customers ask:
"What did you search for to find us on the web?" so you can start thinking like your customers.
Call Joe at Borsche
Digital today at 630-310-8612 to set up your free
web site evaluation, a $100 value, to see how we can help your business by improving
your web site functionality.
Joe Borsche
Borsche Digital
630-310-8612
joe@borschedigital.com
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