You hear the statement "Less is More" but do you know what it means?
Meaning: The notion that simplicity and clarity lead to good design.

In the world of web sites, which can be looked at as online advertising, "Less is More" makes since also. A web site that makes good use of white space is more appealing, less cluttered and easier to understand. If you want to do a web search, which of the following web sites is easier to use: Google, Yahoo or MSN? By far the Google site is less distracting; it is simple and clean with nothing to interfere with your search.

Good advertising will also use white space to draw your eye to the one thing they want you to see and buy.

When it comes to web sites, unless you are a news site like CNN (where people are looking for lots of different information) don't crowd the screen with lots of extra information. Keep your base pages short and simple so that you can draw the visitors attention to your key product, service or idea.

Use white space to avoid visual noise and direct the visitor to the important elements on the page.

My goal is to provide you with information and ideas that will allow you to improve your web site and your business.

Call Joe at Borsche Digital today at 630-310-8612 to set up your free web site evaluation, a $100 value, to see how we can help your business by improving your web site functionality.

Joe Borsche
Borsche Digital
630-310-8612
joe@borschedigital.com