Once your web site is working, you do not need to change it.

    FALSE

You do need to keep your web site fresh and up-to-date. How often have you gone to a web site and found upcoming events that were months or years in the past? What did you think about the web site and company? You want web site visitors to have a positive experience when they visit your web site. In addition, the search engines are looking for web pages that change, so keeping your content updated will also help with your search engine ranking.