Keeping my web site updated is expensive.

    FALSE

If you web site is part of your marketing plan it will be generating leads and sales for you business. Therefore is should be considered part of you advertising and/or marketing budget. If done correctly the money and/or time you spend on keeping your web site updated should help generate additional income for your business the same as other forms of advertising. Like other parts of you marketing plan you web site will require time and money to keep it updated and over time generate additional revenue as part of you marketing plan.