Keeping track of where your business comes from is important.

    TRUE

It is very important to keep track of where your business comes from so that you know how and where to spend your advertising dollars. Any good Business Coach or Marketing person will tell you to "Test and Measure". That means that you need to keep track of where your customers come from and what type of advertising works best for you. If you spend money on yellow page ads, newspaper ads, and coupons you will need to be able to determine which advertising dollar generated that client. When people visit or call you, you can ask them how they found you and track the information. The same is true with your website. Since you can not talk to your website visitors you need some other way to track how they got to your website. Web site statistics and information collected from visitors can help you to track how people are finding your web site. With this information you can update your web site to make better use of keywords and keyword phrases visitors are using to find you, so that even more people can find you.