Your web site only needs to be an online brochure.

    FALSE

An online brochure may be a good place to start your first web page, but it needs to be more. Your web site is a 24/7 answering service and information source for your clients and potential clients. Your web site should also be a member of your sales force that is always working. As a sales tool, you need more than just basic information about your products or services. You need enough information for the clients to want your product so that they will make an online purchase, or call you with an order.