Your home page is the most important page on your web site.

    FALSE

Your home page is very important but you may find that one or more of your other pages are the first page that customers visit. These are called "landing pages." Often times the search engines will find good content and keywords on one or more of your secondary pages, and send customers there first. Your product or service pages are good candidates for landing pages because people often search for specific items or services. This also means that the web site navigation on each page is important because a visitor may not start at your home page.